logo

Introduction

Introduction

View Chapter
The AMEC Social Media Measurement Framework User Guide has been developed to address a common issue that troubles many communications practitioners...
Question Mark

Why

View Chapter
The Frameworks will make it easier for communication professionals to plan, monitor and measure results against their individual, tailored objectives. The Frameworks will help...
Choosing and Using image

Choosing and Using

View Chapter
Running along the top of each Framework are headed columns that reflect the stages of the marketing funnel. The marketing funnel is an established model which details the theoretical...
Magnify glass

How?

View Chapter
Just like with a PR programme, social media measurement should start with agreement on measurable objectives that are aligned with desired business outcomes...
Top Tips Postit

Top Tips

View Chapter
In advance of your campaign, for each step of the Framework, ask yourself what success would look like. Then agree your social media objectives and KPIs with your team...
Working together

Partners

View Chapter
Partner organisation endorsements from: UK Government Communications, Chartered Institute of Public Relations Social Media Panel and PRCA Digital Group...
Like to Know more

Like to Know More?

View Chapter
A selection of useful resources regarding AMEC's Social Media Measurement Framework, such as a glossary of terms, latest information from AMEC and more...
Play Video

Video

View Chapter
AMEC has prepared a video tutorial to help PR professionals demystify and put a proper value on social media measurement using step-by-step instructions and a case history example...
PDF Download

PDF Download

Download the guide as a PDF
By clicking on the blue PDF Icon you can download a PDF version of this guide to your computer or mobile device.